Tactical gear & training · 2026
Close Quarter Survival
A Shopify store for a technical, high-trust niche, bringing tactical gear and training together.
The brief
Tactical equipment is a category where buyers are sceptical by default. The store had to earn trust the way the products do: direct, precise, nothing decorative. Gear, medical supplies and training courses in one place, with a checkout that gets out of the way.
How it was built
The store brings together three things that usually live apart: the gear, the medical supplies and the training courses. A buyer who came for one can see the others without leaving the shop.
The home page opens on what the brand stands for, "If not I, then who?", above the blades, apparel and medical collections. Customer reviews sit where the buying decision is made.
Nothing on the page is decorative. In a category where buyers are sceptical by default, the design earns trust the way the products do: direct and precise.
What we delivered
- Full ecommerce build: catalogue, cart and checkout
- Dark, disciplined product presentation that matches the brand's tone
- Training-course offering presented alongside the gear
- Customer reviews surfaced where the buying decision happens
A completed Shopify storefront with product collections, customer reviews and training information in one place.
Visit the live siteServices behind it
More work
The rest of the collection.
Start here
Book a 20-minute site review.
Send the details below and we will come back with a short, specific read on what your current site is costing you, and whether we are the right people to fix it. No pitch deck, no pressure.
- A direct answer within one business day
- A fixed quote before any work begins
- If a rebuild is not what you need, we will tell you
Prefer to talk? Call +27 76 810 8660.